Wear Your Playa Pride.

Some people think Playa del Rey is just that little beach town near LAX. Those of us who live here know better.

We've got gorgeous sunsets, the Ballona Wetlands, quirky neighborhood hangouts, and a small-town spirit that's getting harder to find in Los Angeles. Sure, the planes fly a little low, but we wouldn't trade our little slice of paradise for anything.

We created I Heart Playa del Rey to celebrate everything we love about this place, with original designs for locals, former locals, and anyone who's ever fallen for our slightly off-the-beaten-path beach town.

Made with love for Playa. Worn with pride.

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